Task: Completely redesign the layout and markup of bizneshelper.ru

Objective

Completely rebuild the public interface of bizneshelper.ru so that the website quickly explains to an owner or executive what business problems BiznesHelper solves, what validates its expertise, and how to start analyzing their situation.

The new layout must support BiznesHelper's positioning as a partner for business development and efficiency enhancement, where management practices, web, and AI are used as parts of a unified solution.

What Needs to Be Done

• develop a cohesive design system and visual language for the website;
• completely redesign the layouts for the main types of public pages;
• implement new responsive markup with a mobile-first priority;
• remove decorative elements that occupy key space but do not help understand the offering;
• make the expert, cases, results, solution diagrams, and working tools the primary visual proofs;
• provide a clear, unified path to the target action—analyzing a business problem;
• embed contextual CTAs and an AI agent entry point on key pages;
• maintain SEO accessibility of the main content without requiring interaction with the chat;
• ensure consistency across the homepage, services, cases, articles, about us, contacts, and other public sections;
• after implementation, verify responsiveness, functionality, and performance metrics.

Layout Principles

• calm, business-like design;
• large and clear typography;
• short semantic blocks;
• mobile-first;
• each landing page independently explains the problem, the result, trust, the working process, and the next step;
• the new menu and design structure must not inherently break existing valuable URLs.

Related Tasks

Positioning and Structure

• Approve positioning, audience, and offering architecture
• Repackage the public structure of services and cases

Layouts and Key Page Content

• Design the mobile first screen and key page templates
• Update the homepage and key entry points
• Redesign key cases into proof of results
• Update public information and trust elements

Conversion and AI

• Simplify the feedback form and replace the questionnaire with an AI agent
• Reimplement forms and current public integrations from scratch

SEO and Technical Quality

• Enhance SEO/GEO
• Build the SEO layer of the new website and ensure search engine migration
• Prepare an SEO map of significant URLs and redirects
• Improve Lighthouse metrics
• Conduct functional and content testing

Definition of Done

The website is perceived as a unified modern product rather than a set of disjointed pages and services: the audience, solved problems, and next step are clear from the first screen; the core offering is immediately visible on mobile; services and cases are tied to business problems; trust is validated by people and results; web and AI are presented as business development tools; all core templates are responsive and ready for further SEO/GEO development.