Task: Form the SEO layer of the new website and ensure search engine migration
Form the SEO layer of the new website and ensure search engine migration
Create a correct haih-cms SEO layer and transfer search equity only for genuinely significant legacy pages.
Objective
Build the SEO for the new version of the website as an independent system and ensure a controlled transition from a limited set of significant legacy pages.
What to Do
- Establish title, description, and canonical rules for the new structure.
- Configure robots.txt and sitemap for the new version.
- Ensure that only canonical, accessible pages are included in the sitemap.
- Use the SEO map of significant legacy URLs for targeted transfer of search equity.
- Avoid mechanically replicating old metadata and structures where unjustified.
- Verify heading structure, indexability, and the absence of technical duplicates.
- After launch, verify that search engine crawlers see the new version correctly.
Result
The new version has its own correct SEO layer and maintains continuity for genuinely important old pages.
Definition of Done
- Main page types have correct SEO rules.
- Sitemap and robots.txt are functioning.
- Significant old URLs are correctly mapped to the new structure.
- The new structure is considered primary, rather than a copy of legacy SEO.
Ворклоги
Change in SEO Approach
SEO in the new version is built as an independent layer of haih-cms. Old metadata and routes are not mechanically copied. Search continuity is ensured selectively for a limited set of truly significant legacy pages via an SEO map and direct 301 redirects.
Stage Priority: Verify Search Visibility Recovery
Following a complete technical website overhaul, the project's primary focus has shifted from replicating the old interface to the search viability of the new version. Current website traffic is practically zero, so the immediate practical goal is to determine whether content pages can be successfully re-indexed and achieve organic visibility growth.
Until there is such a signal, it makes no sense to spend substantial resources on a deep redesign of internal pages. The priority is a correct SEO layer, indexable useful content, a clear structure, internal links, and further content revision.
If search visibility begins to recover, the design can be developed as the next stage, built upon a proven and working content foundation.