Task: Repackage the public structure of services and cases
Repackage the public structure of services and cases
Reassemble the public structure of services and cases so that visitors can more easily understand the value and choose their next step.
Goal
Make the commercial structure of the website clearer without publishing internal economics, contract terms, and non-public client data.
What to do
- Analyze the existing public structure of areas and services.
- Group related areas so that the visitor sees clear request scenarios rather than a long list of competencies.
- Highlight main entry points: typical management problems, audits, development of individual functions, change management support, and other publicly verified areas.
- Reassemble case presentations: initial public task, approach, completed work, and publishable results.
- Interlink services, cases, and expert materials.
- Remove obvious redundancies and navigation overload.
- Preserve valuable existing materials and search pages without deleting them unnecessarily.
Result
A clear public structure of services and cases that helps visitors quickly relate their situation to the project's capabilities.
Definition of Done
- Main areas are grouped logically for an external visitor.
- Key areas have a clear next step.
- Cases are used as proof of experience, not just as an archive.
- Old expert content is not lost and is linked to the new commercial structure.
Constraints
Do not publish internal project economics, contract sizes, non-public client metrics, confidential names, and interaction details.
Ворклоги
Commercial Packaging Will Be Built on Top of AI-Driven Content
Redesigning services and case studies no longer requires a separate specialized content model. After import, they remain regular Concepts, and AI is used as an editor: it helps structure old materials, remove repetitions, more clearly demonstrate the problems being solved, and connect services with relevant case studies and expert materials.
It is important to preserve the factual basis of the old content and not turn AI editing into the generation of unverified marketing claims. The goal is to make real expertise clearer and more accessible.