Objective

Turn the homepage into an effective entry point to the project: quickly explain what bizneshelper.ru does, who it is useful for, and where to go next.

What to do

• Formulate a clear hero section based solely on publicly verified information.
• Show the main areas of assistance without overloading with a long service catalog.
• Add clear transitions to key user journeys.
• Use public case studies, expert materials, and team information as trust elements.
• Build a logical sequence of blocks: purpose, client situations, approach, areas, experience, next step.
• Ensure the homepage does not duplicate the encyclopedic structure of the old website.
• Define key landing pages where the main CTAs and navigation should lead.

Result

A new homepage and a set of key entry points that make the project easier for a new visitor to understand.

Definition of Done

• The first screens clearly convey what the project does.
• A visitor can choose a suitable direction without studying the entire catalog.
• There are clear transitions to services, case studies, materials, and contacts.
• Public trust elements are integrated into the page structure.
• The homepage works correctly on mobile devices.