Task: Approve positioning, audience, and offer architecture

Goal

Prior to further redesign, establish whom and with what business challenges BiznesHelper helps, what promise the website makes, and how service areas are organized.

Foundation from Audit

Position BiznesHelper as a partner for business development and efficiency improvement: diagnosis of root causes → managerial changes → web and AI solutions → implementation and results measurement.

Primary audience: owners and general managers of operating companies, primarily manufacturing, wholesale/distribution, and complex B2B sales.

Proposed High-Level Structure

1. Diagnostics and development strategy.
2. Sales and business manageability.
3. Web and AI solutions for business.
4. Implementation and change management.

Result

• approved positioning statement;
• list of target segments and typical client situations;
• four high-level areas and distribution of existing services among them;
• rules for presenting web/AI as part of a business solution rather than a standalone technical service;
• decision regarding legal, tax, and customs areas.