Worklog for task "Redesign the registration cost calculator"

30 сент. 2026 г., 18:17:29

Progress as of 09/30/2026

The current calculator has been analyzed and the issue has been confirmed with a reproducible scenario.

In the baseline version, the calculator can be used all the way up to the final contact request step: the user answers eight questions, but no price or other useful result is displayed before they enter their phone number and e-mail. This confirms the mechanism whereby the user first spends their time, and only receives the promised result in exchange for their contact information.

Desktop and mobile materials of the original interface, as well as the user scenario, have been saved, providing a baseline for comparing the new version.

The redesign has not yet been implemented. The next stage is to determine the minimum set of parameters that actually affect the cost, shorten the scenario, and display an estimated result before the mandatory contact request, followed by measuring not just "lead submitted", but also progress to the result and subsequent conversion.

30.09.2026

Replace the current long quiz with a transparent calculation that provides value before contact collection and doesn't use the result as bait.