Worklog for task "Rebuild marketing architecture and conversion"

30 сент. 2026 г., 18:17:29

Progress as of September 30, 2026

The actual baseline for the subsequent restructuring of the marketing architecture has been collected, but the new commercial structure itself has not yet been implemented.

Eight page types of the current website have been documented: home, printing, delivery, service, shop, contacts, print request, and questionnaire. 37 desktop/mobile screenshots, HTML/metadata, images, and user scenarios have been preserved.

UX issues of the current website have been identified: mobile overflow on the home and contact pages, JS errors on nested pages, a fatal PHP error on the shop page with an HTTP 200 status, broken resources, and a dependency of part of the interface on Metrika.

The new HAIH foundation has already received its own Layout/Header/Footer and a draft of the home page; irrelevant routes from the original HAIH template have been removed, and the document language has been set to Russian.

The main marketing work remains: defining and separating key B2C/B2B scenarios, restructuring offers and CTAs, proof/cases/prices/FAQ, the mobile path to conversion, and full-fledged commercial pages. The current MainPageCustom remains a placeholder for now.

30.09.2026

Separate key B2C/B2B scenarios, strengthen the offer, and make pages conversion-oriented.