kak-prodvinut-sait.rf

The idea for the project arose spontaneously. As part of a broader idea — "Launch at least 50 sites in a month" — the domain kak-prodvinut-sait.rf was simply purchased along with a bulk batch of SEO domains. Initially, it was not conceived as a separate large-scale project.

However, it very quickly became clear that this particular domain was as accurate a fit as possible for describing all the current issues facing the internet.

I entered web development in 2008. At that time, SEO was just maturing, and then gradually became one of the foundational pillars of the internet: a huge portion of websites, content projects, and commercial models were built around organic search traffic.

Over the past few years, this model has been noticeably dying, and over the past year, several new nails have been driven into its coffin. And the problem here is no longer just the economics of promotion, the cost of traffic, or business efficiency.

We are talking about the very essence of a free and accessible internet.

If an independent website is practically impossible to bring to a wide audience without major platforms, paid traffic, an existing audience, or other external channels, this is a problem not just for commercial projects. Educational, research, public, author-driven, and any other non-commercial websites find themselves in the exact same conditions.

I see this as a major systemic problem.

Therefore, kak-prodvinut-sait.rf will not just be a site with SEO advice. It is a platform where I will:

• analyze what exactly happened to the familiar organic traffic model;
• demonstrate the real limitations of the modern internet;
• document my own website promotion experiments;
• show how I attempt to bypass current limitations;
• research new channels and distribution mechanics;
• formulate opportunities that I see today and in the near future;
• practically answer the question of how an individual can independently promote their website in the new environment.

The project will develop simultaneously as a study, a practical experiment, and a public diary of the search for a new model of independent website promotion.